SPR Atlanta has been on the forefront of establishing new content marketing opportunities for its clients and the marketplace. Not only has our firm managed outgoing content marketing campaigns for our clients, but we have also had a direct hand in establishing highly regarded, groundbreaking and award-winning platforms such as SaportaReport, Thought Leadership and The Atlanta 100.
What is content marketing? Simply put, it directly engages and builds a relationship with your current and future customers through creative, informational material they find interesting and relevant. It enhances trust, awareness and positive sentiment toward your brand. Perhaps most significant, content marketing has emerged as the most important element in Google’s most recent algorithm, which ranks businesses in its dominant search engine.
Our team has an understanding of what it takes to tell your story both through our professional relationships with the media and through digital resources. We know how to get your message across. Our clients depend on us to produce results and creatively help them meet their objectives.
What are these emerging platforms now employed by an estimated 60 percent of all businesses?