The SPR Blog

Clear Messages in a Cluttered World


Do I Really Need All These Social Networks?!?

When you’re an ordinary, personal-use only user of social media, it seems like it has become an overpopulated industry. There are dozens of platforms doing similar things, but in a slightly different way, and to use every single one of them may seem pointless. I was one of those people until I started working in the social media industry.

I have always kept up with the various forms of social media. I created accounts, tested the water, and over the years, a few have stuck. Seeing as there are so many, there were a few that I kept only because everyone said it was necessary. Take LinkedIn for example, I have had an account since my freshman year because my PR professor forced us to create one, but I didn’t see its value. To me, it was for old people to talk about work. Now, six years later, LinkedIn is one of the most commonly used platforms for which I create content for clients. Building a clients’ brand is dependent on growing their voice on that network through various posts and outreaches. (more…)


Why Social Media Matters

Four reasons why social media should be part of the plan, not an afterthought. 

As the public relations industry has grown and evolved, social media has become an integral part of communicating. Gone are the days of sharing song lyrics on Facebook and tweeting emojis for no reason – social media is now a huge part of creating a brand.

The disconnect in our jobs comes when clients don’t see the same value in social media that we do. Thankfully, this is becoming less prominent, but it’s still important to realize the value of social media and communicate it with clients. Whether you’re responsible for managing their social accounts or not, sharing the value is essential. Here are four important reasons that social media matters:



Turning Blank Space Into An eNewsletter (Part 3 of 3)

Pt. 3 of 3 – Sending, Measuring and Evolving Your eNewsletter

You’re almost there! You have successfully targeted your audience, set your goals, gathered your content, organized it in a thoughtful way, and designed it to make to most sense for your readers; all that’s left is getting your first eNewsletter out there!

eNewsletters can be sent in a variety of ways, and the best way is all dependent upon whom your reader is and what they hope to learn from it. When you are sending electronically, your best option is to use a designated site, such as MailChimp, Constant Contact or Robly, that will maintain the database for you and allow you to pre-schedule mailings, as well as track the analytics – open rate, time spent reading, etc., all of which are crucial pieces of information if you want to ensure that you are focused on growing your (more…)


Building a website (when you’re not a web designer)

An important part of a successful public relations career is the ability to be adaptable and to learn as you go. Whether it’s figuring out how to craft the perfect pitch, write engaging social content or, in my case, building a website from scratch, learning on the job is both challenging and rewarding.

Throughout my time in college and building my portfolio, I’d learned about WordPress and Weebly and had a general understanding of websites, but I had never done it for someone else in a professional capacity. My most recent project has been just that, and it’s been an exciting and interesting experience.

Here are four key takeaways:



Turning Blank Space into an eNewsletter (Part 2 of 3)

Pt. 2 of 3 – Organizing and Designing

In part one of this series, we discussed the first step you should take when creating an eNewsletter: planning. In part two, we will discuss layout, design, and organization.

Once you feel you have a good amount of valuable content for your audience, and you have decided where to design and host your newsletter, your next step is organization.  This step is crucial if this is your first of many eNewsletters because you want to make sure you have a solid template to go back to. (more…)


Turning Blank Space into an eNewsletter (Part 1 of 3)

Pt. 1 of 3– Planning

So, you are ready to start turning blank space into an eNewsletter, but where do you begin? Sure, there are various templates available to get you started, but at the end of the day, you have to turn blank spaces into a beautifully designed and informative eNewsletter.

The first step is planning it all out. Why are you writing this newsletter? A lot of people create them just because they have been told that it is good for business. You have to give your eNewsletter a purpose and make it something people will want to actively engage with and respond to. If you (more…)

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