The SPR Blog

Clear Messages in a Cluttered World

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Turning Blank Space into an eNewsletter (Part 2 of 3)

Pt. 2 of 3 – Organizing and Designing

In part one of this series, we discussed the first step you should take when creating an eNewsletter: planning. In part two, we will discuss layout, design, and organization.

Once you feel you have a good amount of valuable content for your audience, and you have decided where to design and host your newsletter, your next step is organization.  This step is crucial if this is your first of many eNewsletters because you want to make sure you have a solid template to go back to. (more…)

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Turning Blank Space into an eNewsletter (Part 1 of 3)

Pt. 1 of 3– Planning

So, you are ready to start turning blank space into an eNewsletter, but where do you begin? Sure, there are various templates available to get you started, but at the end of the day, you have to turn blank spaces into a beautifully designed and informative eNewsletter.

The first step is planning it all out. Why are you writing this newsletter? A lot of people create them just because they have been told that it is good for business. You have to give your eNewsletter a purpose and make it something people will want to actively engage with and respond to. If you (more…)

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Tying Your Client to Today’s News

Almost every PR professional I know has this problem from time to time: having a difficult time procuring a client placement. Whether we’ve been pitching our client’s exciting news to targeted media and diligently followed up; or our client doesn’t have any news and we’re still preserving to increase their share of voice in the marketplace, we’re temporarily coming up short. (more…)

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What Atlanta United is Getting Right

Since March, I’ve officially been a very proud Atlanta United FC fan. In April 2014, when the Eastern conference of Major League Soccer announced Atlanta was getting a team, I knew it was going to be a great asset to Atlanta. I blindly bought the affordable season tickets in December 2016 without ever having sat through an entire soccer game or ever having attended an MLS game. The experience has not disappointed.

In addition to the fandom and explosive game days, Atlanta United communications strategies are one of the reasons I’m such a big fan. PR firms and communication professionals should take note of how the team treats its shareholders, how Atlanta United listens to its audience, its social media platforms and its community engagement.

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June’s Don’t Miss Atlanta Events

June 2017’s event roundup includes a live podcast taping, a breakfast celebrating women in technology and a deep dive into the growth Midtown and downtown.

Atlanta Tech Village

The entrepreneurial podcast On the Grind will host a live show at Buckhead’s Atlanta Tech Village on Tuesday June 13. Host Chirag T. Panel will sit down with former President and COO of Chick-Fil-A Jimmy Collins to discuss coming from humble beginnings, beginning to work as a delivery boy at age 12, to running one of Georgia’s most beloved institutions. Email [email protected] for more details.

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