When you’re an ordinary, personal-use only user of social media, it seems like it has become an overpopulated industry. There are dozens of platforms doing similar things, but in a slightly different way, and to use every single one of them may seem pointless. I was one of those people until I started working in the social media industry.
I have always kept up with the various forms of social media. I created accounts, tested the water, and over the years, a few have stuck. Seeing as there are so many, there were a few that I kept only because everyone said it was necessary. Take LinkedIn for example, I have had an account since my freshman year because my PR professor forced us to create one, but I didn’t see its value. To me, it was for old people to talk about work. Now, six years later, LinkedIn is one of the most commonly used platforms for which I create content for clients. Building a clients’ brand is dependent on growing their voice on that network through various posts and outreaches. (more…)