Emily TracyAccount Manager and Content Specialist

Email: [email protected]

Title: Account Manager and Content Specialist

Phone: 404.872.7289, ext. 5

In this role …

 As Account Manager, Emily is responsible for ensuring her clients’ stories are told in the right channels in front of the right audiences. To accomplish this, she writes releases, backgrounders, media alerts and op-eds. She fosters relationships with the media, creates media lists and appropriately pitches media. She also conducts extensive research, is the primary contact with clients and is an active participation in client and staff meetings.

As Content Specialist at SPR Atlanta, Emily is the chief writer for the firm, writing blogs, eNewsletters, website copy, blogs, social posts, op-eds and more.

Emily also manages SPR’s intern program and the office printer.

Before joining …

Prior to SPR, Emily completed internships with Howard, Merrell & Partners and Clairemont Communications in Raleigh as a public relations intern. Emily wrote and assisted in pitching press releases, created media kits, maintained media contact lists, prepped for global trade shows and secured coverage for clients. She was also the UNC Procter & Gamble campus ambassador for two years where she learned skills of guerilla marketing and branding, while planning events to promote P&G products on campus.

Degree …. Political Science and Journalism (with a concentration in PR)

If she’s not in the office, she can be found … At a happy hour, biking on the BeltLine or at a show.



Edy’s Ice Cream

Favorite Atlanta Breakfast/Brunch Spot

No. 246

Favorite Atlanta Drinking Locale

Victory Inman Park

Favorite Binge Show

Stranger Things

Favorite Social Channel


Favorite Sports Team

Tar Heel Basketball

Favorite Board Game

Settlers of Catan

Quote That You Are Known To Say

“If you’re the smartest one in the room, you’re in the wrong room.”

Favorite Book

Slaughterhouse Five

Favorite Music Venue

Terminal West or Chapel Hill’s Cats Cradle

Contact Us

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Sarah FunderberkHaley Barton