Do I Really Need All These Social Networks?!?
When you’re an ordinary, personal-use only user of social media, it seems like it has become an overpopulated industry. There are dozens of platforms doing similar things, but in a slightly different way, and to use every single one of them may seem pointless. I was one of those people until I started working in the social media industry.
I have always kept up with the various forms of social media. I created accounts, tested the water, and over the years, a few have stuck. Seeing as there are so many, there were a few that I kept only because everyone said it was necessary. Take LinkedIn for example, I have had an account since my freshman year because my PR professor forced us to create one, but I didn’t see its value. To me, it was for old people to talk about work. Now, six years later, LinkedIn is one of the most commonly used platforms for which I create content for clients. Building a clients’ brand is dependent on growing their voice on that network through various posts and outreaches.
Everyone knows to have the big players; Facebook, LinkedIn, Twitter and Instagram, but not everyone sees the value in their individual use. Because there are features that allow you to link various accounts to one platform, many people believe that you can create a post on let’s say Instagram, have it simultaneously shared to your Facebook and Twitter profiles, and then you are done. Those people are wrong. Yes, it is a great way to share to all platforms at once, but e
Facebook is, of course, the mothership in that it brought the idea of social media into a whole new light. It was created with the intention of connecting people with their friends and families all around the world. It has since grown with the times and
become a place to meet new people, explore new areas, and really connect with your community as a whole, rather than just a network of friends. This opened the door for businesses to begin promoting their products and services through the addition of business pages and other paid media tools/campaigns. You (or a third-party agency) can now target and reach your exact audience like never before which makes it the perfect starting platform for a business, but that does not mean you should simply ignore the rest.
LinkedIn is often thought of as the business equivalent of Facebook. It is a place to connect with friends and colleagues and follow their career paths. It has also become an excellent resource for networking and discovering new job opportunities. One of its greatest values is its ability to keep you informed on what’s going on in your industry through following thought leaders and engaging in various posts. Though Facebook has the same capabilities, LinkedIn outreaches are usually posted with a business mindset more so than a fun and entertaining post that you usually see more of on Facebook.
Twitter is now seen as a news outlet rather than a social platform, meaning that simply sharing a picture from your Instagram with a cute caption will do nothing but give your followers something to scroll past on their feed while looking for news or information. It is a great place for businesses to make quick and direct announcements that could easily get overlooked on other platforms.
Instagram is your creative outlet. It’s a place to show, and not tell, announcements. It is the platform most use to distract us from our busy days. It’s easily scrollable, and it’s hard to miss something in which you might be interested. With features such as paid campaigns, a feature most platforms are now including as a pay-for-play service, businesses are even more capable of demonstrating products or showing off their creative talents.
The takeaway from this is simple – TAKE ADVANTAGE OF TECHNOLOGY AND SOCIAL MEDIA! Think about the differences in each platform you use. Think about what you post and where. Think about where you look and why. It’s not nearly as easy as crafting one post and sharing to all platforms, but it’s not nearly as effective to let a free opportunity to connect and engage with your target audience slip away either. It is also helpful to remember that no one is an expert at everything. There are hundreds of third-party agencies, such as SPR Atlanta, that can monitor, or even operate your social media accounts for you. Third parties are also a great tool to ensure your social presence is constantly growing and evolving through the study of analytics. Do your research, draft a plan and grow your business like never before!