HALCYON Forsyth – A Premiere, Groundbreaking Mixed-Use Village
An SPR Client Case Study
RocaPoint Partners enlisted the help of SPR Atlanta to make a splash in the Atlanta commercial real estate market by announcing their unique new mixed-use village in Forsyth County, Georgia – called HALCYON Forsyth – and to establish their firm as a leader in the market. SPR Atlanta battled false information in the media, developed and controlled messaging and even assisted with communications during zoning approvals. Despite these challenges, we were able to successfully make a splash in Atlanta’s commercial real estate market.
SPR aimed to position HALCYON as a premiere, groundbreaking mixed-use village that tenants and the community alike would love to visit and be a part of. We also wanted to position RocaPoint Partners as a leading mixed-use developer with foresight and knowledge of area trends, wants and needs.
Our efforts resulted in extensive media coverage of RocaPoint Partners, HALYCON Forsyth and the Grant Park development that left the industry buzzing. In total, RocaPoint Partners and its developments had 41,333,000 total impressions in the media. SPR Atlanta also secured front-page coverage of RocaPoint’s development in Grant Park in the Atlanta Business Chronicle as a result of our strategy to establish RocaPoint as a capable Atlanta developer. On social media, SPR Atlanta’s tweets for HALCYON and RocaPoint totaled over 43,500 impressions in five months.