The SPR Blog

Clear Messages in a Cluttered World


Tying Your Client to Today’s News

Almost every PR professional I know has this problem from time to time: having a difficult time procuring a client placement. Whether we’ve been pitching our client’s exciting news to targeted media and diligently followed up; or our client doesn’t have any news and we’re still preserving to increase their share of voice in the marketplace, we’re temporarily coming up short. (more…)


What Atlanta United is Getting Right

Since March, I’ve officially been a very proud Atlanta United FC fan. In April 2014, when the Eastern conference of Major League Soccer announced Atlanta was getting a team, I knew it was going to be a great asset to Atlanta. I blindly bought the affordable season tickets in December 2016 without ever having sat through an entire soccer game or ever having attended an MLS game. The experience has not disappointed.

In addition to the fandom and explosive game days, Atlanta United communications strategies are one of the reasons I’m such a big fan. PR firms and communication professionals should take note of how the team treats its shareholders, how Atlanta United listens to its audience, its social media platforms and its community engagement.



June’s Don’t Miss Atlanta Events

June 2017’s event roundup includes a live podcast taping, a breakfast celebrating women in technology and a deep dive into the growth Midtown and downtown.

Atlanta Tech Village

The entrepreneurial podcast On the Grind will host a live show at Buckhead’s Atlanta Tech Village on Tuesday June 13. Host Chirag T. Panel will sit down with former President and COO of Chick-Fil-A Jimmy Collins to discuss coming from humble beginnings, beginning to work as a delivery boy at age 12, to running one of Georgia’s most beloved institutions. Email [email protected] for more details.



Repurpose, Repurpose, Repurpose

Raise your hand if you are in charge of social media management for a client. Now, keep your hand up if you have ever sat in front of your computer struggling to create engaging content to post.

If you’re struggling to create meaningful content to post on your client’s social media accounts, stuck in a content rut or looking to fill in a few gaps on your social media or content marketing calendar, try  (more…)

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