Based on a foundation of decades of media and public relations experience, the SPR is an Atlanta PR firm that understands the needs and interests of the evolving news media. Our approach is to study your firm as a reporter would, developing influential messaging and story ideas, to pitch on your behalf.
We begin by planning strategic communications with your team and internally at SPR to understand and develop your team’s media goals and meet your objectives. Then, we produce media outreach materials, such as backgrounders, media kits and news releases, uniquely crafted in a manner to catch each targeted reporter’s eye. SPR team members are experts in efficient and effective pitching and following up with reporters to make sure your story becomes a top priority, through mapping out what messages you need to convey and with which outlet we want to work. We are always thinking about our clients and coming up with new ideas for pitches.
When it comes time for you to speak with the media, we can help with that too. We train your team for media interviews, as well as spokesperson training, to develop that individual voice and effectively connect you with the media and listening audiences.
Our team works with you to understand your goals. We then map out the messages you need to convey with the outlets which will best tell your story by creating media kits, news releases and coming up with creative pitches. We pride ourselves on being known as a strategic, professional and effective Atlanta PR Firm.
When it comes time to speak with the media, we can help you become a confident spokesperson for your company or brand. Whether in a crisis situation or an exciting product launch, we’ll work with you and your team to speak knowledgeably and confidently to connect you with your audience.