In the public relations world, you nearly always have an inbox full of ProfNet and HARO queries. If you don’t know what either of those things are, you definitely should.
Recently, I discussed why you should be placing your clients in trade publications due to increased exposure, secured Thought Leadership and a high Total Media Value. Another way to secure these [...]
We spend plenty of time on our blog discussing “how to.” How to get into a trade magazine, how to get the most out of attending a conference, how to run a #finstagram and the list goes on. This [...]
Though trade magazines sometimes aren’t as sexy as other publications, these targeted publications that speak to your clients’ industries are often necessary in a PR plan. Your client gains [...]
Next week, Chris Schroder and I will be attending the PRSA Counselors Academy (CAPRSA) Spring Conference in Seattle. We go to CAPRSA’s conference each year to learn about new ways we can add [...]